A quarter century before the ESG craze swept through the corporate world, the "Triple Bottom Line"—People, Planet, Profit—demanded that companies focus more on an audience of diverse "stakeholders" instead of merely their "shareholders."
And if you were part of the audience yesterday at Hart Energy's DUG East conference in Pittsburgh, you saw examples of leaders who clarified who their primary audience is, what that audience actually cares about, and how that audience can impact their bottom line.
You may have also witnessed how similar companies can—and should—focus on DIFFERENT audiences as they refine, communicate, and execute upon their strategies.
That being said, in this live episode of The Energy Detox, we'll discuss how the messages delivered by 3 leaders at DUG East can all help you avoid wasting time, energy, and money crafting the wrong story for the wrong audience.
The goal: to (𝐆)𝐫𝐨𝐰, (𝐏)𝐫𝐨𝐭𝐞𝐜𝐭, 𝐚𝐧𝐝 (𝐒)𝐮𝐬𝐭𝐚𝐢𝐧 success by pondering these 3 questions throughout your day:
💡 In what ways have you grown your audience at the expense of your mission?
💡 Which members of your audience are most likely to impact your social license to operate?
💡 Are you spending more time building a solid (and sustainable) foundation or a bigger (and weaker) platform?
Read More